Advertising campaigns
Concept development, art direction and execution.
GRAPHIC DESIGNER & VISUAL CONTENT CREATOR
IDEAS
INTO ↗
IMPACT.
I turn brand stories into identities,
campaigns, and images that stay with you.
A FEW THINGS I'VE PUT INTO THE WORLD
01 / SELECTED WORKCONCEPT → CRAFT → REAL WORLD
Made to
mean something.
A selection of identities and campaigns.
Different briefs. One considered approach.
02 / THE PERSON BEHIND THE PIXELSZAID BASSIM
BAGHDAD, IRAQ / WORKING WORLDWIDEA curious mind.
An eye for detail.
I'm Zaid, a senior graphic designer and visual content creator based in Baghdad.
I build advertising campaigns, brand identities, and content that moves between social, print, motion, and video. At CRAFFT, I take work from the first concept through design, filming, editing, and AI-assisted production.
My background in mechanical engineering shaped the way I think: understand the structure, connect the parts, and make every detail work. I bring that same care to the brands I work with.
PhotoshopIllustratorPremiere ProAI-assisted production
A FEW CHAPTERS
ALONG THE WAY.
CRAFFTContent Creator & Graphic Designer2022 — PRESENT
Advertising campaigns, product visuals, motion and commercial video — from concept and shot planning through filming and delivery. Producing 20+ visual assets and 2–3 videos monthly.
IndependentFreelance Graphic Designer2023 — PRESENT
Brand identity and campaign design for Lovents, Murad Restaurant, Miswak and Apex Rise, including logos, visual systems, and social and print content.
Al-Zahra GroupGraphic Designer2025 — 2026
Campaigns and social content for Beit Halab, Samawar and Halab Balcony, including a complete Ramadan 2026 visual identity and print-ready artwork.
Pumpkin AgencyGraphic Designer · Part-time2023 — 2024
Branding and social media for clinics and brands, including the Riyam Clinic logo, visual direction, brochures and print materials.
Digital Development CenterGraphic Designer2022
Social media, news graphics, brochures and website visuals. Delivered two practical Photoshop and Illustrator training courses.
MEEM MediaGraphic Designer2021 — 2022
Digital menus, QR-code solutions and social content for 200+ restaurants. Built and customized restaurant pages with Bitrix24.
EDUCATION
B.Sc. Mechanical Engineering
University of Baghdad / 2015–2019
03 / WHAT I BRING TO THE TABLEFROM THE FIRST IDEA TO THE FINAL FRAME
One vision.
Many ways to make it.
Brand identity
Logos, visual systems and brand guidelines.
Social media design
Posts, stories, carousels and campaign content.
Video & motion
Filming, editing and motion graphics.
AI-assisted visuals
Prompt development, image and video production.
Photography
Product, campaign and lifestyle shoots.
04 / YOUR NEXT CHAPTERBAGHDAD ↔ WORLDWIDE